Vysical is a strategy and creative studio
built to accelerate brands.

We combine strategy, cultural intelligence, creative and AI-powered execution to unlock what’s next.

We partner with teams who want speed, clarity, and outcomes they can measure. Driving growth through innovation and precision.

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Our Work

What we do

We partner with founders and teams to see what’s next, transforming complex ideas into clear, culturally relevant work built to move in the real world.

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World’s Leading
Coffee Brand

Global Coffee Brand Product Strategy

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Our Offerings

Insights

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We fuse data science, AI, and live market crawling to decode audience behavior, monitor competitive shifts, and reveal emerging white space in real time.

Strategy

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We turn insight into a plan for growth, defining positioning and the paths that meaningfully connect brands to humans.

Creative

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We bring ideas to life through brand identity, content, and experiences that translate strategy into impact.

Growth

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We use performance marketing and AI-driven optimization to accelerate growth across digital channels.

Our Team

Howard Draft

Howard Draft

CEO & Founder

Alexi Benhamron

Alexi Benhamron

COO & President

Eliza Lewis

Eliza Lewis

Senior Account Manager

Jhon Serieka

John Serieka

CPG SME

Zoe Kay

Zoe Kay

Account Associate

Steve Weiner

Steve Weiner

CFO

Annabel Franklin

Annabel Franklin

Senior Strategy Analyst

Susana Espitaleta

Susana Espitaleta

Creative Director

Daniel Arcila

Daniel Arcila

Creative Director

Our Clients

To learn more about us and the
partners we work with
CONTACT US